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Jools Walker (a.k.a. LadyVelo) is the cycle-style blogger behind that launched in March 2010 when she bought her Pashley Princess ‘Frankie’… and assumed that would be the only bike she’d ever want. A familiar face and website on the cycling scene, Jools’ blog and social media presence has evolved from being her ‘tiny corner of the internet’ to inspiring women around the world to get back on the saddle and ride. She now finds herself talking about cycling culture on the sofas of BBC Newsnight , writing about it in nationwide publications and giving talks at women’s cycling events across the country.

In May 2017 Sphere Publishing acquired Jool's first book "Back In The Frame." Part guide, part memoir it narrates Jools's story of returning to cycling aged 28 after a 10-year absence from the saddle, persevering in spite of depression and, in her early thirties, a mini stroke. It also provides practical advice and introduces the reader to female trailblazers making their mark on the cycling industry. Look out for this in April 2018, a wonderfully inspiring read!

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